A digital community to break the stigma on mental health among adolescents in South-Africa
— RNW Media & HIVSA
WeCare is an initiative by HIVSA, RNW Media and New Momentum that seeks to champion mental health awareness and support among South Africa’s adolescents. By stimulating meaningful engagement with the topic on social media pages of the Choma community, WeCare aims to cultivate a culture of openness and well-being.
WeCare reflects a concerted effort to tackle the stigma on mental health by fostering informed and supportive online communities. New Momentum contributed to WeCare before, during, and after the project. Insights on existing perceptions of mental well-being and how the topic was discussed within the Choma community guided the content strategy, community management, and campaign evaluation. This is how New Momentum ensured that RNW and HIVSA’s objectives for improvement and learning were met, making WeCare a centerpiece of mental well-being discourse within the Choma community.